Careening down Via Montenapoleone, each brand is a standalone jewel to be admired and acknowledged with care by pedestrians. But cast those brands away into the digital sphere, and the question becomes how bright do they truly standout in a vast constellation of results.

Creating a strong brand presence online is a delicate act of injecting the DNA of the brand into every element of the website’s visual identity & designing the platform in a way which will evoke the experience of entering an idealised physical brand counterpart for the first time. Service & key information is on hand and easily accessible, the structure of the space is easily navigable, the visual theme transports the visitor to the realm of the brand, and no one is there to disrupt the moment.

The roots of the digital space must grow and extend to multiple channels, always circulating back to the digital brand hub and henceforth building a regular flow of traffic. As engagement increases and a community is built, the copious amount of competitor options fade to the background.